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With the new BMW 7 series, the latest generation of the brand’s flagship saloon, BMW is set to redefine the luxury segment with new levels of electrification, sustainability and digitalisation.
The new BMW 7 Series represents a significant step up from its renowned predecessor, with an innovative specification designed to deliver incredible driving pleasure, unsurpassed long-distance comfort and a cutting-edge digital experience.
Beneath a graceful exterior that fuses striking modern style with the practicality and imposing nature of a premium saloon, the new BMW 7 Series introduces an advanced drivetrain that – for the first time – brings plug-in electrification to every model sold in the UK.
Available exclusively in long-wheelbase form in either M Sport or Excellence specification, the new BMW 7 Series range comprises models from both the BMW i and BMW M brands. Launching later this year with the pure electric i7 xDrive60, the plug-in hybrid 750e xDrive and M760e xDrive are set to follow in spring 2023. The dedicated M Performance model will deliver 571hp, combining the searing performance characteristics of a BMW M model with efficiency-enhancing plug-in hybrid technology. BMW i7 M70 xDrive, the future flagship model, will follow later in 2023.
Naturally, the new BMW 7 Series complements its state-of-the-art drivetrain with a blend of luxurious interior design and an astonishing entertainment experience. Innovative features such as the unique 31.3-inch 8K BMW Theatre Screen, the multi-sensory vehicle experience BMW iDrive with the latest generation of BMW Operating System 8, plus the new BMW Curved Display and BMW Interaction Bar, highlight the progressive saloon’s character.
Like its predecessors, the new BMW 7 Series will be built at BMW Group Plant Dingolfing. Sustainability is a key consideration, with all electricity for the production of the new BMW 7 Series coming from renewable sources, while use of recycled and sustainable materials in the car has been significantly increased.
The new fully-electric BMW i7 xDrive60 is priced from £107,400 RRP, with the first UK deliveries expected to commence from December 2022.
Exterior design. A new dimension in presence, expressive power and exclusivity
The front of the new BMW 7 Series, with the combination of the illuminated BMW kidney grille and two-piece split headlight units, gives the brand’s flagship model a highly distinctive presence. The front-end design, developed specifically for BMW’s luxury models, enables clear differentiation from the brand’s other models.
The BMW i7 uses accents in BMW i Blue to advertise its segment-leading sustainability qualities. On all other variants except the BMW M760e xDrive, the exhaust tailpipes are integrated out of sight into the rear apron.
New front end focuses on the distinctive headlight signature; illuminated BMW kidney grille Iconic Glow and BMW crystal headlights Iconic Glow
At the front of the new 7 Series, the brand’s hallmark twin circular headlights and BMW kidney grille have been newly interpreted. The light functions are divided into two separate areas, with the more prominent upper elements cut from exclusive crystal glass as an option. Adaptive LED Headlights including cornering light come standard, plus matrix high beam and the BMW Selective Beam non-dazzling high beam assistant.
The extremely slim strip of lights set higher up in the front end brings together the daytime driving lights, sidelights and turn indicators. The optional BMW crystal headlights Iconic Glow create an all-new light effect unmatched by any other car. Here, crystals from Swarovski –arranged in L-shapes and each backlit by 14 LED units – perform the role of sidelights and daytime driving lights, with the crystals reflecting the light in a multitude of facets even when they are off. At night, 22 LED units light up the crystals from behind and team up with the kidney grille’s contour lighting to create an unmistakable light graphic.
Bold exterior colours, exclusive new BMW Individual two-tone paint finish
One non-metallic and nine metallic colour shades can be ordered for the paintwork of the new BMW 7 Series’ body. Also available are four BMW Individual paint finishes, with further BMW Individual paint finishes set to follow at a later stage. A new addition to the spectrum of colours for series-produced cars is a BMW Individual two-tone paint finish. Two colours are offered for the section of the body above the shoulderline, while five shades are available for the lower section. A precisely drawn coach line separates the two colours.
Interior and equipment: Exceptional comfort with an innovative feel-good ambience
With the BMW Curved Display fully digital screen grouping, additional My Modes, the BMW Interaction Bar and the newly designed gear selector, the cockpit represents an invitation to enjoy concentrated driving pleasure. The lounge-like atmosphere in the second row of seats is elevated to extraordinary heights both by the extra spaciousness on offer and, most prominently, by innovations like the BMW Theatre Screen and upgraded comfort seats with optional reclining function.
Unmatched in-car entertainment with BMW Theatre Screen and Amazon Fire TV.
One of the main highlights of the equipment options available for the new BMW 7 Series is the BMW Theatre Screen with Amazon Fire TV built-in. This includes a 31.3" 8K touchscreen display with Bowers & Wilkins surround sound system with optional in-seat exciters, built-in touch screen remotes in the door panels (BMW Touch Command), and an automated rear shade system that closes when the BMW Theatre Screen is turned on.
The BMW Theatre Screen spreads out horizontally across virtually the full width of the interior and extends down from the headliner to the front seat backrests. It folds into the ceiling to be out of the way when not in use, and can be moved closer or further from the rear passengers to put it within arm’s reach for touch controls or to manoeuvre it to the preferred viewing distance. Audio can be enjoyed through the vehicle’s Bowers & Wilkins speakers or by connecting up to two pairs of Bluetooth headphones with independent volume controls.
BMW i7: pure luxury and dynamic performance with zero emissions
Driving pleasure, passenger comfort and a luxurious ambience without compromise – and with zero local emissions: the BMW i7 xDrive60 has it all. Its fifth-generation BMW eDrive technology comprises highly integrated drive units at the front and rear axles that bring together the electric motor, power electronics and transmission within a single, very compact housing, plus the accompanying charging technology and high-voltage battery.
Two plug-in hybrid models due to join the range, flagship BMW i7 M70 xDrive arriving later in 2023
In early 2023, two plug-in hybrid drive systems will be launched. This is all made possible by fifth-generation BMW eDrive technology, which is featuring in luxury plug-in hybrid models for the first time. It is being deployed in both the new BMW 750e xDrive and a BMW M car, the BMW M760e xDrive.
The new BMW 7 Series will soon be available to order from Williams BMW. If you are interested in the new 7 Series, please register your details with us using the enquiry link below.
