Enjoy £500 towards your next BMW at Williams BMW plus take advantage of positive resale values when you part-exchange.

Are you looking for a BMW? Do you have a BMW, MINI, Jaguar or Land Rover to trade in?

With positive resale values on used BMW's, now could be the perfect time to upgrade to your next BMW.

Not only that but with our latest part-exchange offer, if you trade in a BMW, MINI, Jaguar or Land Rover with Williams, you can also enjoy an additional £500 contribution towards a brand new OR Approved Used BMW at Williams BMW. Offer ends 31st July*

  • The £500 contribution is applicable to all New and Approved Used models across the BMW range*
  • All BMWs, MINIs, Jaguars and Land Rovers (any age, any mileage) are accepted for part-exchange (it does NOT need to have been purchased from Williams)
  • Offer available on both cash AND finance purchases
  • This offer works in conjunction with ALL current Williams BMW offers.*


Trade-in a BMW, MINI, Jaguar or Land Rover and receive an additional £500 contribution** towards one of our Approved Used BMWs at Williams BMW.

You can also take advantage of low-rate PCP finance, starting from just 6.9% APR (for vehicles up to 6 months old).

This offer is available on ALL BMW Approved Used models that you can drive away today. All are meticulously checked and come with a minimum 12 months unlimited mileage Warranty, Roadside Assistance and more. So, whatever you’re looking for, it only takes a closer look to find a BMW that's perfect for you.


*Terms and Conditions: Williams part-exchange contribution offer is available for cash and finance purchases on all Approved Used BMW models and new BMW models ordered between 13 April 2021 and 31 July 2021 and registered by 30 September 2021 and is non-transferable. The £500 contribution is available for any existing new or used BMW, MINI Jaguar and Land Rover owners who trade-in their current vehicle to Williams BMW. Retail customers only. Terms and conditions apply. Offer may be varied, withdrawn or extended at any time.

**Williams BMW Approved Used Offer: You must part exchange your current BMW, MINI, Jaguar or Land Rover and purchase an Approved Used BMW from Williams to qualify for this offer. Offer may be varied, withdrawn or extended at any time.