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Williams BMW is part of Williams Group, a respected premium automotive retailer serving the North West of England. Our modern centres in Bolton, Liverpool, Manchester, Rochdale and Stockport showcase the latest BMW models.
As an authorised BMW retailer, we provide expert guidance on the latest cars, Approved Used BMW models and tailored finance solutions. Whether you’re exploring electric innovation or performance-led engineering, our team will help you find the right BMW.
Williams Group began life in 1909 as a family-run business repairing horse-drawn vehicles. Over the decades, we’ve grown into one of the region’s most admired automotive retailers, delivering high-quality vehicles and personalised customer care.
Today, our knowledgeable BMW specialists continue that tradition with attentive service and professional expertise. Every customer receives clear advice, tailored support and a welcoming showroom experience.
We continue to carry out maintenance and repairs at our manufacturer-approved service centres, where our trained technicians provide servicing, MOT testing and more. With advanced diagnostic equipment and a stock of genuine BMW parts, your vehicle is in the safest hands.
The friendly teams at our Williams BMW dealerships look forward to discussing your requirements and getting you behind the wheel of your ideal vehicle. Contact your local showroom today to discover the BMW difference.
Whatever your question or feedback we are here to help. So please feel free to contact us.
Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Williams Motor Co (Holdings) Ltd to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only. We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase. Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.