50 Years ago, Williams Liverpool BMW opened its doors in the city for the very first time. Originally located on Scotland Road, as a petrol station and car showroom, the business invested in what is now a landmark location and gateway to the city at Great Howard Street.

During these 50 iconic years, Williams Liverpool BMW has grown to become a trusted name in the city and been privileged to serve customers across the city region as they open the door to their new car and start their Williams BMW journey.

There have been many highlights during the last five decades and we would like to think that in some way we have made our mark on Liverpool’s expansive history. As we embark on our next chapter, we look forward to sharing these highlights and celebrating this special milestone with our customers.

Below is a short video captured by The Guide Liverpool to commemorate a night of celebration for 50 years of Williams Liverpool BMW held at the iconic Museum of Liverpool, read more about the evening, here.


TAKE A JOURNEY WITH WILLIAMS LIVERPOOL BMW OVER THE LAST 50 YEARS

Liverpool is a place like no other. There is a special warmth and character our team bring to work that makes us stand apart. They put their own stamp on the organisation and put into practice our family traditions and values to ensure the business continues to go from strength to strength.

- Margaret Orton Williams, Chairman of Williams Group and granddaughter of founder John Henry Williams.

We are incredibly proud of our 50-year history in Liverpool. This city has been an integral part of our story, and our long-term relationship with the city and its people is a testament to our outstanding team who consistently deliver the Williams difference every day.

- Guy Adams, Managing Director of Williams.

The original Williams showroom opened 50 years ago, located on Scotland Road.
The Scotland Road site has a facelift and is re-launched as a dedicated BMW showroom in 1983.
A birds eye view of the new Williams BMW centre on Great Howard Street, opened in 1995.
Some of the first customers to experience the Williams difference at the new Great Howard Street centre.
Patricia Mcclellan showing off some lifestyle accessories, Patricia has been the welcoming face of Williams Liverpool reception for over 35 years.
Williams BMW as of 2024, ready for the next evolution of automotive retail.