
Exclusively between 5 and 11 January
Start the year in a new BMW with serious savings across selected new and Approved Used models. For one week only, Williams BMW is offering standout finance deposit contributions and enhanced part-exchange support across our range.
Secure your appointment and take advantage of these limited January offers while they are live.
Book now
The January Sale Event is now live across selected new BMW models, with finance deposit contributions of up to £20,000, available exclusively between 5 and 11 January.
If you already drive a BMW, you will also receive a £500 boost on your part-exchange valuation when you trade in your old BMW.
Start 2026 behind the wheel of a new BMW. Book your appointment to secure these limited-time offers.
Secure your appointment
Enjoy strong savings across our extensive range of Approved Used BMWs, all prepared to BMW Approved standards and available with immediate availability.
What you can enjoy:
With the benefits of buying approved used, including:
Your next BMW is just a few steps away. Make the most of the New Year with the confidence of a Williams Approved Used BMW.
Terms and Conditions
Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Williams Motor Co (Holdings) Ltd is a credit broker not a lender.
£500 additional part exchange allowance is only applicable when part exchanging a BMW, MINI or JLR product.
Prices, promotions and stock numbers are correct at point of publication but are subject to change. Images for illustrative purposes only. Terms and Conditions apply.
£500 finance deposit allowance - minimum borrow of £15,000.
Part Exchange boost applies to both
finance and non-finance purchases.
If an MOT test is due during your BMW Warranty cover, then any resulting work will be completed free of charge. Terms and conditions apply. Speak to a member of the Williams team for more details.