Exceptional BMW offers available now.

Experience a Brand-New BMW with Williams

Take advantage of outstanding offers across selected new BMW models, including up to £25,000 Finance Deposit Contribution.

Plus, when you purchase a new BMW, you can choose one of the following exclusive benefits:

• Free ProtectX Paint Protection to keep your car looking brand-new
• £550 part exchange boost when you trade in a vehicle from the Williams group brands
• Free first service

With over 80 new BMWs in stock and available for immediate delivery, there’s never been a better time to upgrade.

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Exclusive Approved Used BMW Offers

Enjoy exceptional value across our Approved Used BMW range, with up to £1,200 Finance Deposit Contribution available on selected overaged stock. Plus, with over 600 Approved Used BMW models available and Representative APR from just 7.9%, now is the perfect time to find your next BMW.

Every Approved Used BMW purchased during this event also comes with:

• Minimum 2-year unlimited mileage warranty

• Minimum 2-year roadside assistance

Our team are on hand to help you find the right BMW and make the process as simple as possible.

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Terms and Conditions

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd, who is authorised and regulated by the Financial Conduct Authority (FCA No 497010). Williams Motor Co (Holdings) Ltd is a credit broker not a lender.

Free First Service: For BMW M Series vehicles, this is only available for your running-in service.

Williams Group Brands: BMW, MINI, Jaguar, Land Rover, Geely.

New car: No cash alternative. Up to £25,000 deposit contribution with APR from 2.9% Representative available on a BMW Select agreement for selected models ordered between 10/06/26 and 15/06/26 and registered by 30/06/26 (subject to availability). Retail customers only. Optional final payment and option to purchase fee not payable if you opt to return the vehicle at the end of the agreement (vehicle condition, excess mileage and other charges may be payable).

Approved Used: £500 Williams deposit contribution available on selected Approved Used vehicles from 7.9% APR Representative. Can also be combined with the current FDA given by BMW UK: 1. £700 finance deposit contribution on selected iX1, iX2, iX3, iX, i4, i5 or i7 Approved Used models & G60 / G61 5 Series, 7 Series PHEV models between 4 and 18 months old with APR from 7.9%. 2. £500 on selected other Young Approved Used vehicles between 4 and 18 months old with 11.9% Representative APR on a BMW Financial Services product with a minimum £3,500 balance to finance and a maximum 40% deposit. Vehicle must be purchased by 15/06/26. Offer only available on a BMW Select and HP Purchase finance agreements, for retail customers only. No cash alternative available.

Subject to availability and withdrawal at any time. All finance is subject to status and available to over 18s in the UK only. Guarantees and indemnities may be required. Vehicle condition, excess mileage and other charges may be payable. BMW Select is a form of hire-purchase agreement provided by BMW Financial Services (GB) Limited, Summit ONE, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14-day statutory right to withdraw from the agreement. Williams Motor Co (Holdings) Ltd trading as Williams BMW introduces customers to a selected panel of lenders, which includes BMW Financial Services. We receive a fixed commission for introducing you to BMW Financial Services calculated by reference to the vehicle or as a percentage of the amount you borrow. We do not have any discretion to vary the interest rate or APR you pay under your finance agreement. An introduction from us does not amount to independent financial advice. We do not charge fees for our Consumer Credit services. The payment we receive may vary between finance providers and product types.