The BMW Ultimate Weekend

Timing is everything.

6–9 November 2026

The BMW Ultimate Weekend is your opportunity to upgrade to a new BMW and benefit from exclusive offers at Williams BMW.

With up to 5 years’ free servicing* and enhanced trade-in incentives**, this could be the right time to find your next BMW.

Find your next BMW

Whether you’re considering an all-electric, hybrid or petrol model, our team is here to help you find the BMW that’s right for you.

Visit Williams BMW during the Ultimate Weekend to explore the range and find out more about the offers available.

MOT for Life with Williams BMW

Enjoy added peace of mind with MOT for Life at Williams BMW. Your vehicle can benefit from a free MOT each year, provided its most recent service was completed by Williams within the previous 12 months.

The benefit stays with the vehicle, even if it changes ownership.

Find out more about MOT for Life

Book your appointment

Join us from 6–9 November at Williams BMW in Bolton, Liverpool, Manchester, Rochdale or Stockport.

Book an appointment with your preferred BMW Centre and our team will be in touch.

BMW Bolton BMW Liverpool BMW Manchester BMW Rochdale BMW Stockport

BMW 2 Series

BMW 3 Series

BMW X5

Terms & Conditions

Terms & Conditions.

*Service Inclusive Offer available to new car Retail customers only (private registrations through cash sale or financed with BMW Financial Services (GB) Ltd). Offer applies to new BMW vehicle orders placed between 06 November – 09 November 2026 and registered by 31 March 2027. *BMW 3-years free servicing is provided as a complimentary BMW Service Inclusive package for 3 years from registration or 37,282 miles, whichever comes first, for petrol, diesel and plug-in hybrid models. BMW 5-years free servicing is provided as a complimentary BMW Service Inclusive package for 5 years from registration for all-Electric models. There is no mileage restriction for all-electric models. Valid for servicing carried out by BMW Service Authorised Workshops and only when the vehicle indicates that a service is required. The Service Inclusive package cannot be transferred to another vehicle and excludes normal wear and tear.

**Trade-In Offer available to new car Retail customers only. Part exchange contribution available on any part exchange vehicle of any age and make, for a new qualifying BMW model financed with BMW Financial Services (GB) Ltd. Offer applies to orders placed between 01 October 2026 – 04 January 2027 with vehicles registered by 30 June 2027. Offer excludes the new BMW X5, iX5, iX4, i3, iX3 50, and the new BMW 3 Series. Part exchange subject to acceptance by an authorised BMW Retailer, after inspecting the trade-in vehicle. Values are inclusive of VAT. Finance available subject to credit acceptance to UK residents aged 18 or over. Guarantees and indemnities may be required. Terms and conditions apply. BMW Finance is provided by BMW Financial Services (GB) Ltd, Summit One, Summit Avenue, Farnborough, Hampshire GU14 0FB. You will have a 14-day statutory right to withdraw from the agreement. BMW (UK) Limited introduces customers to BMW Financial Services only. We will not receive any commission or other payment for introducing you to BMW Financial Services. An introduction from us does not amount to independent financial advice. We do not have any discretion to vary the interest rates or APR you pay under your finance agreement. Your Retailer will receive a fixed commission for introducing customers to BMW Financial Services.

Get in Touch

Whatever your question or feedback we are here to help. So please feel free to contact us.

Make an enquiry

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2 Vincent Way, Raikes Lane, Bolton, United Kingdom, BL3 2NB

Reg. Company Number: 597708

VAT Reg. No. GB 732 5259 39

Financial Disclosure

Williams Motor Co (Holdings) Ltd is an Appointed Representative of Automotive Compliance Ltd who is authorised and regulated by the Financial Conduct Authority (FCA No. 497010). Automotive Compliance Ltd’s permissions as a Principal Firm allows Williams Motor Co (Holdings) Ltd to act as a credit broker, not a lender, for the introduction to a limited number of lenders, and to act as an agent on behalf of the insurer for insurance distribution activities only. We are a credit broker and not a lender. We can introduce you to a carefully selected panel of lenders, which includes manufacturer lenders linked directly to the franchises that we represent. We act on behalf of the lender for this introduction and not as your agent. We are not impartial, and we are not an independent financial advisor. Our approach is to introduce you first to the manufacturer lender linked directly to the particular franchise you are purchasing your vehicle from, who are usually able to offer the best available package for you, taking into account both interest rates and other contributions. If they are unable to make you an offer of finance, we then seek to introduce you to whichever of the other lenders on our panel is able to make the next most suitable offer of finance for you. Our aim is to secure a suitable finance agreement for you that enables you to achieve your financial objectives. If you purchase a vehicle, in the majority of cases, we will receive a commission from your lender for introducing you to them which is either a fixed fee, or a fixed percentage of the amount that you borrow. This may be linked to the vehicle model you purchase. Different lenders pay different commissions for such introductions, and manufacturer lenders linked directly to the franchises that we represent may also provide preferential rates to us for the funding of our vehicle stock and also provide financial support for our training and marketing. But any such amounts they and other lenders pay us will not affect the amounts you pay under your finance agreement; however, you will be contributing towards the commission paid to us with the interest collected on your repayments. Before we propose you to a potential lender, we will inform you of the likely amount of commission we will receive and seek your consent to receive this commission. The exact amount of commission that we will receive will be confirmed prior to you signing your finance agreement. All finance applications are subject to status, terms and conditions apply, UK residents only, 18s or over. Guarantees may be required.

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