BMW Events

Williams BMW not only organises a selection of sales events each year, but we also sponsors and host a range of events all across the North West, including some of the most prestigious sporting occasions including Liverpool International Tennis and the Rochdale Marathon. Fun and automotive excellence, courtesy of Williams BMW.

You can discover more about our latest events and news below:




EXCLUSIVE SALES EVENT.

SEPTEMBER 2023

Get complete peace of mind with your next Approved Used BMW at our exclusive sales event.

FIND OUT MORE

Blue BMW driving on a road


THE NEW X1 LAUNCH EVENT
1 – 2 OCTOBER.

The new BMW X1 is arriving at Williams BMW on Saturday 1 October. This is your chance to be one of the first to explore the vehicle in person. Click below to find out more and reserve your space.

FIND OUT MORE

The Williams BMW January Sale: 20 –30 January

TURN HEADS THIS YEAR.

This unmissable event will give you the opportunity to start the New Year with a New or Approved Used BMW, whilst taking advantage of some of the fantastic new offers available at Williams BMW.

Explore the exciting, award-winning BMW range, designed to take driving to higher levels of satisfaction and exhilaration.

Find Out More

WILLIAMS 20/20 EVENT: 5 - 8 MARCH 2020

IT'S TIME TO SET YOUR SIGHTS ON A NEW BMW.

Be one of the first to lay your eyes on a fresh new 20 plate BMW. Join us between Thursday 5 March 2020 and Sunday 8 March 2020 to take advantage of our event exclusive offers. There has never been a better time to experience the exciting, award-winning BMW range, designed to take driving to higher levels of satisfaction and exhilaration.

Book Now

Williams_BMW_20/20_Event_20_Plate_Mobile_Banner

WILLIAMS BMW 69-PLATE COLLECTION EVENT.

GET THIS SEASON'S MUST HAVES. 6-9 SEPTEMBER 2019.

This unmissable event will be the ideal opportunity to find the perfect new BMW for you with event exclusive finance offers bespoke to your needs, making it even easier to be among the first to take the latest BMW out on the road.

This event has now finished. Check back for our future events in the coming weeks.


WILLIAMS BMW LIVERPOOL ANNOUNCED AS TITLE SPONSOR OF LIVERPOOL INTERNATIONAL TENNIS TOURNAMENT.

Williams BMW Liverpool has been confirmed as title sponsor of the Williams BMW Liverpool International Tennis Tournament.


Find Out More