Our service department is now fully open to all customers by appointment only, with all the necessary steps taken to help keep you and our team safe. Sales teams are also available via the contact methods below for any New or Approved Used enquiries.

We appreciate many of you will have queries regarding your current or future vehicle. To help us answer these as personally and efficiently as possible, please contact your centre using the contact details here: www.williamsgroup.co.uk/contact-us

We have a list of frequently asked questions available that may address your query.


In addition to speaking to our centres, you can also:

- Chat online throughout our website 24 hours a day, 7 days a week.

- Text your query to 60708, starting the message with the brand you’re enquiring about. e.g "BMW: What time do you close?"

- Message us on our Facebook pages:


Although our showrooms are currently closed, Williams continue to offer the following dedicated services:

Aftersales Servicing

Williams BMW, MINI, Jaguar, Land Rover and BMW Motorrad servicing is fully operational and open to all customers by appointment only, with all necessary steps taken to keep our customers and our team safe.

Bookings will only be taken via telephone and online. Customers can speak to a member of the Williams team about their car by calling your centres main telephone line and selecting option 1.

You can book servicing online by clicking below:


Contact details for our service centres can be found here: www.williamsgroup.co.uk/contact-us.

New & Approved Used Vehicle Sales

A dedicated digital customer team is available to discuss your current situation regarding your next new or approved used vehicle.

Opening times and contact details for these teams can be found here: www.williamsgroup.co.uk/contact-us.

Online Services

If you have time to browse, then our website is full of information to help you further:

- Browse over 1,500 Approved Used and nearly new vehicles https://www.williamsgroup.co.uk/used-vehicles/

- Save any used vehicle to browse again at a later date.

- Free online part exchange vehicle valuation www.williamsgroup.co.uk/valuations

- Tailor a finance package personal to your circumstances including your preferred monthly payment, deposit and length of term.

- Explore new car features and technical specifications.

Please do continue to visit our website and our social media pages for the latest information.

We wish you and your families well.

Guy Adams

Managing Director

Williams Group




Due to the changing situation with Coronavirus (COVID-19), all of our Centres are now temporarily closed until further notice.

For 110 years we have always put our customers and staff at the heart of everything we do. The safety and well-being of all those around us remains our primary focus at this time and we are doing everything we can to ensure everyone is well looked after.

Whilst our showrooms will be closed we will aim to maintain a number of services to prioritise the needs of front line staff, those who are particularly vulnerable and any urgent help our customers may need.

In the coming days we will also be able to update you on how our wider Williams family will be able to communicate with you remotely should you wish to use our online facilities or need our help and support.

We want to be available to help you however we can so if you have any queries or concerns at all please do contact us at www.williamsgroup.co.uk/contact-us.

Please do continue to visit our website and our social media pages for the latest information.

We apologise for any inconvenience caused to you personally and thank you for your patience.

We wish you and your families well.

Take Care

Guy Adams

Managing Director

Williams Group




As a family business that has been trading in the North West for over 110 years, we wanted to reassure our customers, suppliers and friends of the business that we have a clear and well-defined plan in response to the coronavirus (COVID-19) outbreak.

In those 110 years we have always put our customers and staff at the heart of everything we do.Our caring stance and personal touch are our focus at this time when COVID-19 is impacting on us all.

On behalf of the Williams family and all the team I want to reassure you that we have a detailed plan in place to ensure we remain open and continue to provide the exemplary service expected from the company.

The practical steps we have already taken include keeping our staff up to date on developments and cared for so they can continue to offer the excellent service that makes the Williams difference. We hold regular staff briefings, support good practice with handwashing and have clear instructions for any team member who may feel unwell. As a family business our wider team are all very much part of the Williams community and are central to our plan to deal with COVID-19 in the coming weeks.

Within each of our dealerships we have the absolute highest standards of hygiene.Our cleaning teams are working tirelessly each day to ensure the surroundings are hygienically clean and that they remain safe for your visit.

Individual vehicles, whether in our workshops for service or MOT, or in our showroom, are all meticulously cleaned with key touchpoints within the vehicle interiors such as handles and steering wheels being specifically checked and sanitised.

Whilst we have taken a number of additional measures to ensure our dealerships remains safe for you to visit, we also offer the following services:

  • Collection and delivery of our aftersales customers’ vehicles.
  • Delivery service for customers purchasing either a new or approved used vehicle from us.
  • Ability to view vehicles digitally via personalised videos.
  • Directly reserve and purchase new or approved used vehicles via telephone and digital channels.
  • Free and instant online valuation on your part exchange at www.williamsgroup.co.uk/valuations
  • Test drives of vehicles can be arranged from your home.

We wish all customers, colleagues and families well at this difficult time.Our centres are open and can be contacted by telephone to answer any queries you may have www.williamsgroup.co.uk/contact-us

We will continue to update customers and colleagues via our usual communication channels.

Best wishes

Guy Adams

Managing Director

Williams Group